About me

I'm a UX Researcher, Designer, & Convergent Thinker with over 25 years in the creative industry.

I am a champion for the user. I design beautiful solutions that deliver an engaging experience, while simultaneously meeting the needs of the business. I do this through research (listening and empathizing), analysis (critical thinking), and arriving at a data-driven solution that meets and exceeds everyone's needs. My goal is to work for a company who knows the value of user-centered design principles and makes it a core part of their design process. Let's do this together!

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Past Employers
My Core Values

Hard work, honesty, & integrity
are just some of my core values.
This is what makes me...Me.

“Listen with curiosity. Speak with honesty. Act with integrity."
― Roy T. Bennett, The Light in the Heart

Critical Thinker

“The important thing is not to stop questioning. Curiosity has its own reason for existing.” – A. Einstein

Solution Seeker

“If you define the problem correctly, you almost have the solution.”
– Steve Jobs

Design Thinking

“We must design for the way people behave, not for how we would wish them to behave.” Don Norman

Work Ethic

“If people knew how hard I had to work to gain my mastery, it would not seem so wonderful at all.”
– Michaelangelo

Active Listening

“To say that a person feels listened to means a lot more than just their ideas get heard. It's a sign of respect. It makes people feel valued.” - Deborah Tannen


“The comfort zone is the great enemy to creativity; moving beyond it necessitates intuition, which in turn configures new perspectives and conquers fears.” – Dan Stevens


I believe my own education never ends.
I am ALWAYS learning...

“You are never too old to set another goal or to dream another dream.”
– CS Lewis

Bachelor of Science - Visual Art

1988 - 1992
State University of New York, New Paltz

MBA - Business Administration

2006 - 2008
Keller Graduate School of Management

Certificate - UX Academy

Graduated 2018

Art & Design

2009- 2013
Cambridge University

Multimedia Artist

2009- 2013
Cambridge University

Bachelors Of Arts

2009- 2013
Cambridge University

Years of experience is proof of my QUALIFICATIONS

“Be brave. Take risks. Nothing can substitute experience.” – Paulo Coelho

Learning Experience Designer, The Joint

May 2019 ─ October 2019 (Contract)

Led strategic effort to design new e-Learning courses and improve user experience for new Point of Sale / Patient Management system. Produced and designed supplementary materials, including practice exams, simulation exercises, demonstration videos, and interaction design. Created curricula and conceptualized course format, subject matter and presentation. Designed numerous course materials and templates for current training initiative and to support future training programs

Visual Designer, Discount Tire

April 2000 ─ April 2019

Collaborated with developers to design new page UI's within company's established intranet that helped over 10,000 employees do their jobs daily. Used site analytics and metrics to define and monitor success. Conducted usability testing and post-deployment evaluations to measure user experience success. Validated schematic designs working alongside hardware engineers. Used Adobe XD, Sketch, Balsamiq, and InVision to develop mockups and prototype designs. Designed site layouts, templates and unique branded looks. Contributed design ideas in early planning stages with customers and project managers.

Intern Designer, Shopify

March 2009 ─ 2013

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Continuously improving my knowledge in these areas
















User Research


Some featured past Works

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"Wendy and I worked together for over three years. I know Wendy to be at once creative, innovative, agile in her thinking, and her overall business acumen is impressive to say the least. Wendy is a proven team player, and she is dedicated to her craft. She is known to go above and beyond to not only meet critical business deadlines, but she will never put forth anything less than exemplary work. It is with great pleasure that I recommend Wendy, and I would welcome any opportunity to work with her again."

– Seela Simmons, SPHR

"Wendy worked with our intranet development group supporting over twenty thousand employees in a company with over five billion in annual revenue. Wendy had an amazing eye for unique designs and was able to implement some of the best engagement interfaces which are still in use today in both form and function. Wendy took my department through the UI design and development process, reviewed each evolution of web page development to validate we were on the right track and implemented our overall web strategies in sync with the bigger picture of employee engagement. Her designs were unique and innovative yet fitting to our culture resulting in the best employee engagement rollout in our history."

– Dean Altman, Business Risk Governance Advisor at USAA

"Wendy and I worked at Discount Tire together on the Learning and Development team. During my time there we collaborated on the Leadership Development Program project. I was impressed by her graphic design skills and how efficient she completed work. Wendy has a precise attention to detail and strives to produce the highest quality of work. Many on our team consulted with her on projects and appreciated her creative recommendations. In addition to her wealth of experience and the fact that she is a highly talented designer, she is pleasant to work with, always willing to help and provides valuable feedback. During the time I worked with Wendy, I also saw her dedication to development and she continuously seeks ways to keep up to date on trends in her industry. Wendy is an asset to have on any team."

– Patricia Hladik, Former colleague at Discount Tire

"Wendy is an amazing design architect. Her skills are second to no one I have ever seen. She has designed several graphics for products I was responsible for that have consistently drawn the attention of everyone that observes it. I would highly recommend her as the complete package. She is talented, professional, personable and creative. She embodies all that a designer/project manager should be."

– Monique Wetli, Former colleague at Discount Tire

"As a client of Wendy's I am extremely impressed by her professionalism and ability to interpret what our heart wants to achieve but our mouths cannot articulate. She takes the time to listen to us and our wishes and then is able to translate it into a better product for us. As a nonprofit, it is critical that we get our website correct. Wendy is not only planning, designing, developing the new site, but she is also revamping the existing site to be more user friendly, in the interim. If I am being honest, I did not design our website with our users in mind. Rather, I designed it according to my idea of "aesthetics". Wendy thoroughly examined our website, met with me to understand our organization and its goals, completed research, and shared her professional evaluation. Wendy explained that the first priority is to set up the site based on our visitors/users. She created amazing personas that represent our audience and has done an amazing job at enhancing our approach to certain aspects of our site. Her easy going yet committed demeanor makes it easy to work with her, while being held accountable to finishing tasks at hand. We are grateful and in complete trust in Wendy's competence and creative skills to revamp and build an amazing, effective website.."

– Amber Illescas, Founder E3 AZ Foundation, Inc.

Your Questions – Answered

Feel free to get in contact if you have a question.


What is your college degree in?


I have two degrees. One is an MBA with a minor in Project Management and the other is a BS in Visual Art and Graphic Design. I also have a certificate in UX design from DesignLab.


What are your life goals?


Right now my "life" goals are to be able to do what I love which is designing user interfaces and systems that people really enjoy using.


What are your Hobbies?


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Contact me

Let's Get in Touch

Got a question? Just need to chat? Need someone to collaborate on a project? Then contact me and we'll talk!

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